CLIENT: UNIVERSAL MUSIC OPERATIONS

THE PAIN MUSIC VIDEO

DIRECTOR, PRODUCER & ART DIRECTION

In the first of a series of three videos, I explored the concept of parallel universes and multiple selves. The video depicts the band members as office colleagues, unaware of their alternate existence as musicians. The story follows Catrin, who, feeling unsatisfied at work, discovers a link to a music video of the band performing "The Pain" in a parallel universe. This discovery engrosses her, blending surreal and humorous elements to contrast mundane office life with their vibrant musical alter ego. The project highlights the transformative power of music and imagination.